Premium carpet & professional installation you can trust.

We love floor covering. Like, reallllllly love it. Our team has installed floor covering in over 1 million homes over the past 30 years, and still loves putting a smile on our customers' faces everyday.

Our industry experience also showed us a better way to provide  inexpensive, high-quality carpet. Skip the big, expensive showrooms.  Eliminate the overpaid, aggressive sales people that try to sell cheap carpet that wears out and stains. Focus on the styles and colors that transcend for decades, with the features everyone wants, like stain-resistance and comfortable cushion. 

Essentially, cut out all the non-sense and unneeded costs and provide all customers with the best high-quality carpet at the lowest cost ever. That’s what is all about.


We wanted simple, straightforward pricing with no surprises or last-minute upcharges. 

-> You will know your total cost without any hidden fees or add-ons.

-> We partner with installation contractors to give you one low price for carpet plus installation. 

-> Our Worry-Free Measures guarantee means that even if you make a mistake when measuring, we’ll cover it.

-> Price-matching available on any identical product. We want you to get the best price possible.


We wanted high-quality carpet designed to stand up to real life (kids, pets, spills, heavy traffic).

-> Everyone wants stain-resistant carpet, so we only sell LifeProof carpets.

-> Everyone wants carpets designed to last, so we offer a limited lifetime warranty that covers fading, staining, soiling, loss of plushness, and installation and manufacturer defects.


We wanted a select, curated offering of popular colors.

-> Selection paralysis is real — you don’t need to decide between 100 shades of beige.

-> We researched trending colors, and narrowed down the field for you.

-> Our Flooring Visualizer tool lets you preview how each color looks in your home.

-> We’ll ship you as many carpet samples as you want — only $5 for 3 samples.


We wanted online carpet buying to be as simple as all our other online purchasing.

-> No need to leave your home and wander around a big-box store.

-> No high-pressure pitch from an in-home salesperson.

-> Step-by-step guides to help you take measurements, the Flooring Visualizer to simplify the color selection process, and a Worry-Free Measures guarantee to cover any measuring mistakes.

Choosing and purchasing flooring online shouldn’t be stressful. With, you can relax and enjoy the process: competitive pricing (with no surprises), superior quality and selection, and the convenience of doing it all from home.